Privacy Policy

1. Introduction

WyldTrace Pvt. Ltd. ("WyldTrace", "we", "our", or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you use our platform, website, and services — including our supply chain traceability tools, harvester portal, and blockchain-based product verification system.

By accessing or using WyldTrace's services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our platform.

2. Information We Collect

We collect the following categories of information:

2.1 Account & Identity Information

• Full name, email address, and phone number
• Role on the platform (Harvester, FPO, Brand, or Admin)
• Organisation name and registration details
• Identity proof type (for harvester verification, e.g. Aadhaar, voter ID)

2.2 Harvester & Supply Chain Data

• Collection area and geographic zone information
• GPS coordinates of harvest locations (when provided)
• Species harvested, quantities, dates, and harvesting methods
• Batch codes, QR codes, and custody transfer records
• Photos uploaded as part of batch documentation

2.3 Payment Information

• Payment amounts, dates, and methods (bank transfer, UPI, cash)
• Payment reference numbers
• Sustainability premium details

2.4 Technical & Usage Data

• IP address, browser type, and device information
• Pages visited, features used, and session duration
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use your data for the following purposes:

• Platform operation: Creating and managing accounts, processing harvest batches, and enabling supply chain traceability.
• Verification: Verifying harvester identities and collection areas in partnership with FPO managers.
• Blockchain recording: Recording immutable supply chain events (harvest, transfer, quality check, delivery) on-chain for product authenticity.
• Payments: Processing and tracking payments to harvesters, including sustainability premiums.
• Communication: Sending platform notifications, updates, and support responses.
• Analytics: Improving our platform through aggregated, anonymised usage insights.
• Legal compliance: Meeting our obligations under applicable Indian law.

4. Blockchain & Immutable Records

WyldTrace uses blockchain technology to record supply chain events. Once data is written to the blockchain, it cannot be deleted or altered — this is a core feature of our traceability system.

Data written to the blockchain includes batch codes, custody transfer records, and verification events. Personal identifiers (such as names or phone numbers) are not written directly to the blockchain — only anonymised batch and transaction references are recorded on-chain.

By submitting a harvest batch for blockchain recording, you acknowledge and consent to the permanent and public nature of on-chain records.

5. Sharing Your Information

We do not sell your personal data. We may share your information with:

• FPO organisations: Your harvester profile and batch data are visible to the FPO you are registered under, for verification and management purposes.
• Brand partners: Brands accessing traceability data see anonymised supply chain records linked to product batches. Personal harvester information is not shared with brands without your consent.
• Service providers: Trusted third-party vendors who help us operate the platform (cloud hosting, database services, analytics) under strict confidentiality agreements.
• Legal authorities: Where required by Indian law, court order, or regulatory authority.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Supply chain records (including batch and payment history) are retained for a minimum of 7 years to comply with financial and regulatory requirements.

You may request deletion of your account and personal data by contacting us at info@wyldtrace.com. Note that records on the blockchain cannot be deleted due to their immutable nature.

7. Cookies

We use cookies and similar technologies to:

• Maintain your login session (authentication tokens stored in localStorage)
• Remember your preferences
• Understand how visitors use our website (analytics)

You can disable cookies in your browser settings, but this may affect platform functionality, including the ability to stay logged in.

8. Data Security

We implement industry-standard security measures including encrypted data transmission (HTTPS), hashed passwords (bcrypt), JWT-based authentication, and role-based access controls. Access to personal data is restricted to authorised personnel only.

While we take all reasonable steps to protect your data, no system is completely secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

9. Your Rights

Under applicable Indian privacy law, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal retention obligations).
• Objection: Object to processing of your data for certain purposes.
• Portability: Request your data in a portable format.

To exercise any of these rights, contact us at info@wyldtrace.com. We will respond within 30 days.

10. Children's Privacy

WyldTrace's platform is not intended for use by individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page and notify registered users via email for material changes. Your continued use of the platform after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: